Can you guess what it is?
- Using dirty brushes?
- Not taking photos of their work?
- Not following up with enquiries?
While these are all big mistakes and can have a detrimental effect on your business, the BIGGEST mistake I see makeup artists making is: not treating their business like a business. If you treat your business like a business, it will pay you like a business. Otherwise all you have is an expensive hobby.
Makeup Artists go to college to learn about products, technique, hygiene, but you aren’t really taught how to run a business. Truth is, as freelancers, we are ENTREPRENEURS and the only way to be a successful freelance makeup artist is to recognise that and start acting like an entrepreneur… a SUCCESSFUL Entrepreneur.
You need a Business Plan – set up your business properly, and this doesn’t need to take a lot of time or cost a lot of money. A simple web-based portfolio and enquiry page will do to start, you don’t even need a logo! I’ve survived AND been successful for many years without a logo!
Know your numbers! Is your business profitable? Do you know the cost of running your business? You might be surprised to find out just what each face of makeup is actually costing you, and how many faces you need to do in order to make a profit, I certainly was the first time I did some sums! (I created a helpful worksheet – the Makeup Artist Rates Calculator that can help you figure this out), Click HERE to get the worksheet.
You also need a Marketing Plan – which means more than just putting some images on Instagram and waiting for people to DM you. Don’t get me wrong, Instagram is GREAT, and should be PART of your marketing plan, but not the whole strategy. I am constantly posting tips and hints for marketing your makeup business here on the BLOG, and on my FACEBOOK and INSTAGRAM pages, make sure you’re following them ALL to keep up to date!
Do you know what you want from your Makeup business? Maybe it’s a “side hustle” for you while you work a full-time job or some extra money for the family while you’re home raising children. Do you even WANT to go full-time? Even if you don’t, setting some goals for your business and having a plan will help ensure you are actually profitable.
Spend some time working ON your business, instead of just IN your business. How many hours a week do you want to be working?
All too often I see makeup artists spending large amounts of money on products, and doing all the masterclasses, thinking that will help them be successful, but I can’t think of the last time a client booked me just because I had a certain palette in my kit!! Yes, keeping out products and technique up to date is important, but make sure your business is profitable before spending more money… otherwise, we’re back in that expensive hobby space again!
The formula for success is taking small actions everyday and having patience. Work to your plan and keep going, and success will be yours. And when things get tough, remember why you started in the first place!!
If you need some help gaining clarity around your business, setting some business goals and working out an action plan to achieve those goals, then the Business Boost Program would be perfect for you! This 8 week group coaching program will help you FAST-TRACK your business to success. For more information, and to join the waitlist, click HERE or EMAIL me directly and let’s have an obligation free chat.
Photo Credit: Tennille Fink Photography