Do you ever struggle with wondering what to post on your Instagram? You know that consistency is really important and that you should be posting every day, but you’re struggling because you don’t have great images to post all the time.
I hear this a lot from my coaching clients, and artists I mentor. They are being held back because they don’t think they have anything to post. When you’re not posting consistently, what happens is the algorithm de-prioritises your content, so it appears to less people. Ideally you should be aiming to post daily. But what do you do if you just don’t have fresh work to post all the time?
In this post, you’ll learn about what to do with your Instagram when you feel like you don’t have anything to post. Because in all likelihood you DO have work to post, and probably great work, you’re just overlooking it!
If you read this blog post, you’ve learned all about how important your portfolio is and how as a makeup artist or hairstylist, your portfolio is your business card or your resume. It’s one of the main things that people look at when they’re making a buying decision on whether to book you or not, and your portfolio really needs to display you in the best possible light. So if you’re struggling to find things to post on your Instagram and you just posting any old random stuff for the sake of posting, then you’re could be doing yourself a disservice.
You really need to be posting the best possible images that you have. Now, if you’re not working every day and you’re not creating amazing content all the time, this CAN be a bit of a struggle.
One of the things that many artists seem to forget is that you can re-post some of your older work. Now, this is not cheating! If you go and look at any great makeup artist’s website, you’ll probably see work there that’s a year old, two years, five years, maybe even older than that. So why should Instagram be any different? There’s no rule that says that you can only post work that you’ve only just done. If you’ve got great work from a year or two ago, then heck, why not post it?
So go back and have a look through some of your older posts on Instagram. See which ones were popular. You can use those Best Nine and Top Nine Apps that are going to show you the ones that got the most likes and repost them. OR, you can get even more specific and use your Instagram Insights to identify which posts got the most engagement, (likes and comments), the highest reach (seen by the most people) and a whole load of other metrics.
To use Instagram Insights you need to have your profile set to a Business Profile, not a personal profile. Having a Business Profile also means that you can do Sponsored content (paid advertising). For these reasons I do recommend that artists who are looking to build their business do have a business profile.
Most of the people probably won’t know that you’re posting older work anyway, and even if they do, it doesn’t matter. People don’t bother scrolling all the way down to the bottom of your feed, so chances are they probably haven’t even seen that work before anyway.
The popular hashtags #tbt (throw back to) and #flashbackfriday legitimise this reposting of work even more! At the time of writing, there are 13.9 million images on Instagram with the #flashbackfriday hashtag, so while using this hashtag may not get many eyes on your work (as it will slip down the hashtag feed very quickly), it’s certainly a popular one!
So go ahead, have a look at what some of your most liked and engaging work is and you’ll know that this is the sort of work that is going to attract your ideal client to you and eventually to book Go ahead and repost some of those images. Keep consistent and keep that Instagram algorithm working in your favour.
So I hope you found this post helpful. If you would like more hints and tips, make sure that you sign up to receive my weekly newsletter, which comes at every Thursday morning.
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