One of the biggest mistakes I see Makeup Artists making is Competing on Price. When artists feel pressure to “stand out” in an overcrowded space (and let’s face it, every second person is a makeup artist these days, right?) often the only way they know how to compete is to lower their prices, or agree… Continue reading “Can you do it cheaper?”
One of the most common questions I am asked whenever I host a webinar is whether I recommend freelance makeup artists and hairstylists do wedding expos. I also see this question asked a lot in the forums, so I figured its probably time for me to write a blog post about the Pros and Cons… Continue reading Wedding Expos – Are they worth it?
Whenever I ask Makeup Artists or Hairstylists the question “Why did you become a makeup artist?” they usually answer with something like “to be creative”, or “I have always loved playing with makeup”, or “I love helping people look good and feel good about themselves”. I don’t know that I’ve EVER had someone answer that… Continue reading What Successful Makeup Artists REALLY do
Have you ever been driving to an appointment and had a bad feeling about where you are going? You’ve been driving down a country road, in the middle of no-where, OR, through a dodgy part of town and wondered where you were going to end up? Have you arrived at your client’s house and felt uncomfortable? … Continue reading Staying SAFE as a mobile freelancer.
Anyone who spends any time on Instagram at all has probably gotten stuck on the scrolling “conveyor belt” of Instagram stories, and rather than exiting out, you just keep tapping to forward to the next story to see what’s coming up. If you’re not using Insta-stories, you’re really missing out on a great way to… Continue reading How to use Instagram Stories to connect with Clients
Are you a procrastinator? Are there certain things you KNOW you need to do, but you put off doing them for as long as you possibly can, even though you know that doing so isn’t helping you or your business grow? Don’t you wish there was a simple way that you could beat procrastination and get… Continue reading 5 Tips for Dealing with Procrastination
You’ve probably heard the saying “Work Smarter, Not Harder”. Have you ever wondered how you can apply that to being a freelance makeup artist or hairstylist? Are there tasks that you do, over and over and over again? Do you sometimes wish that you could set up things to work on auto-pilot? It IS possible,… Continue reading How to “Work Smarter, Not Harder”