January is usually a time of increased enquiries, especially for weddings. Having been a makeup artist for 20 years, I’ve seen this trend play out year after year. While 2021 was a bit of an anomaly, I believe that 2022 will be a big year for weddings, and I fully expect most makeup artists to be fielding… Continue reading How to manage January enquiries
We all know (and love) that feeling when we finish a client’s makeup, hand her the mirror and she says “oh my god, I love it!” I mean, isn’t that one of the main reasons we do what we do? She feels good, we feel good, it’s a win-win! And here’s the thing – we have a… Continue reading Makeup Artists: You have a SuperPower!
If you're a bridal makeup artist its important to use the right foundation for your brides and bridal parties' makeup. But how do you know which is the best foundation for bridal makeup? This video covers four things to consider when choosing a foundation brand, why you DON'T need to carry all the shades of… Continue reading What’s the best foundation for Bridal Makeup?
Are you a makeup artist using Instagram for marketing to your clients? More importantly, are you making the most of Instagram to help you attract and convert your ideal clients? Did you know that you don't need to have a huge following to get consistent makeup bookings through Instagram. In this video, I share some… Continue reading 3 tips to grow your Makeup biz with Instagram
Are you a makeup artist or hairstylist who is working for yourself? A freelancer, or sole proprietor? Do you know what your business is costing you? Perhaps you know the cost of the PRODUCTS that you are using for each person who sits in your chair, but what about all the other expenses that go into running… Continue reading What does it COST to be a makeup artist?
In this episode of Makeup Artist Chats, we meet Joanne Dromgold, a super successful freelance makeup artist from Airlie Beach Australia. Joanne shares with us her background in retail, and how working on cosmetic counters led to her freelancing, doing wedding makeup, event makeup and more. Initially Joanne built her business exhibiting at wedding expos,… Continue reading How to be a successful bridal makeup artist – A conversation with Joanne Dromgold
Earlier this week I had an artist reach out to me who had had a bad experience assisting another artist, and I was sad listening to her experience. I reassured her that this was not normal, and that assisting gigs are a great way to further your makeup artist career, whether you are looking to… Continue reading All About Assisting
What's the best piece of makeup advice you ever heard? Today I'm sharing a personal story about the best piece of advice that I heard, right at the beginning of my Makeup Artist journey. Many years ago when I was a brand new Makeup Artist, trying to get established, I was an active member of… Continue reading The best advice I ever heard
Makeup Artists: Do you take a deposit for your makeup bookings?? Do you call it a deposit, retainer or booking fee? Do you charge a percentage of the booking total or a flat fee? Whatever you call it, a deposit or booking fee protects both you and the client. The client is protected knowing their… Continue reading Makeup Artists: Let’s talk Deposits
Are you a PROFESSIONAL makeup artist? What makes someone professional? It's a title that many, if not most makeup artists use... but what does it really mean? The dictionary definition says: "engaged in a specified activity as one's main paid occupation rather than as a pastime". Making this distinction between "occupation" and "hobby" is one… Continue reading Makeup Artists: What makes you Professional?