brisbane makeup artist, editorial makeup artist, Sue McLaurin Makeup Artist,

Vision – the BIG PICTURE

Often we get so caught up in the day to day of running our businesses: actually BEING a makeup artist, being creative, coming up with ideas for shoots, interacting with our clients, answering emails, texts, DMs, posting to social media etc etc etc… that we somehow seem to FORGET about the big picture.  Today I… Continue reading Vision – the BIG PICTURE

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How to Create Content for Social Media

Do you struggle with coming up with images to post to your Instagram page each week?  We all know how important consistency is to the “almighty algorithm” but if you’re just starting out, or not working that regularly, or even if you’re just not that happy with some aspect of the images you have been… Continue reading How to Create Content for Social Media

Do I really need a Website?

Do I really need a website? Can’t I just have a Facebook or Instagram page? These are questions I am often asked by makeup artists and hairstylists, even those who are very busy with regular bookings.  Even now when it seems “everyone” is on Social Media, I do believe there is definitely still a place for… Continue reading Do I really need a Website?

Where to find your best clients

Do you know which is the best platform for you to be finding makeup and hairstyling clients?  Is it Instagram, Facebook, or maybe even LinkedIn? The answer to that question is going to depend on WHO it is that you are trying to find… your ideal client. This week’s post is inspired by a comment I… Continue reading Where to find your best clients

5 Tips for using Instagram to book more clients

One of the questions I hear over and over from my business coaching clients and other makeup artists, is about how to grow their social media following, and then, get more bookings. It's like there is this belief that more followers means more bookings, but in reality I have found that this isn’t necessarily the case. … Continue reading 5 Tips for using Instagram to book more clients

Is your Makeup Business making a PROFIT?

One of the things I hear a lot from freelancers is that they struggle with organising their business finances.  If that’s you, I get it!  As creatives, we are all about our art; as service professionals, we are all about our clients and ensuring they have a beautiful experience with us.  However, as freelancers, we… Continue reading Is your Makeup Business making a PROFIT?

5 Tips for Setting (and achieving) your Goals

Happy New Year!  You probably know that January is the most popular time for people to set goals, or “New Years Resolutions” but did you know that MOST people abandon their Goals or Resolutions before the end of January, when the excitement wears off and the hard work needs to begin.  I find this really… Continue reading 5 Tips for Setting (and achieving) your Goals