Blog

Leadership: The foundation of a successful business

Leadership is the foundation of a successful business.  In a recent post, you learned about the 5 pillars of business(Leadership, Operations, Administration & Finance, Marketing and Sales) – all are important, but it starts with leadership.  Any business or team is only as good/strong as its leader. You might be wondering how this is relevant… Continue reading Leadership: The foundation of a successful business

When is the right time to raise your rates?

As we come to the end of the year, and thoughts turn towards the New Year, it’s often a time when freelancers consider raising their rates.  Are you considering raising your rates?  How do you know whether it’s a good idea or not? Perhaps you’re considering raising your rates but you’re worried it will result… Continue reading When is the right time to raise your rates?

The 5 pillars of a successful business

Did you know that as a successful, working freelance makeup artist or hairstylist, you will only be spending about 20% of your time actually doing makeup or hairstyling?  There is so much more to being a successful freelancer. Failing to pay attention to the other aspects of your business could be preventing you from being… Continue reading The 5 pillars of a successful business

Tania D Russell – Makeup for Photography

If you're a makeup artist or hairstylist looking to do commercial or editorial work, the number one tool in your arsenal is your portfolio.  And in this case, iPhone photos just won't cut it.  You need to have good quality professional photos in your portfolio in order to be taken seriously by decision-makers in this… Continue reading Tania D Russell – Makeup for Photography

The fortune is in the follow-up

Do you see your clients once and then never again?  If you do a lot of weddings this might be the case… ok, maybe you see her twice if you do a trial.  This was the standard way I ran my business for the first few years, until I learned better.  The industry has changed… Continue reading The fortune is in the follow-up