I was tagged in a post on Facebook recently where a makeup artist was talking about how she keeps losing out jobs to artists that are so much cheaper than her. I absolutely understand how it feels when you are undercut. Price competition is real. The thing is, it seems so much more prevalent now… Continue reading What to do when you feel like you’re being “undercut”
What’s in a (business) name? Artists often agonise over how to name their business. I know I did when I first started out. I came up with what I thought was a catchy name “Blush Makeup Designs” – I felt so professional!! If you know my story, you’ll know I started my business as a… Continue reading How should you name your makeup business?
Who are you marketing to? As a makeup artist or hairstylist, the beginning of the year can be such a busy time for bridal enquiries but if you’re sending out a whole lot of quotes and not getting most of them actually booking you, then maybe your marketing is directed to the wrong people. Marketing… Continue reading Marketing your makeup business: identifying your ideal client
So you want to be an international makeup artist? It’s the dream for so many, jet-setting around the world, working on Fashion Week in different countries, or being flown to beautiful exotic locations to work on a high-end, luxury wedding. One Aussie makeup artist has made this her reality. Ava Belle has spent the last… Continue reading Ava Belle: Becoming an International Makeup Artist
Leadership is the foundation of a successful business. In a recent post, you learned about the 5 pillars of business(Leadership, Operations, Administration & Finance, Marketing and Sales) – all are important, but it starts with leadership. Any business or team is only as good/strong as its leader. You might be wondering how this is relevant… Continue reading Leadership: The foundation of a successful business
Have you ever set a goal, or maybe a new years resolution and NOT achieved it? Statistics show that most New Years Resolutions are abandoned by the middle of January. How can you avoid being one of those statistics? I’ve spent the last few years learning about goal setting and success, and what it takes… Continue reading Tips for achieving your 2020 goals
As we come to the end of the year; its natural to start thinking about the New Year and setting some goals. New Year’s Resolution anyone? Have you ever set a goal or a New Year’s Resolution, and not had it come to fruition? It’s all very well to have a goal, but you also… Continue reading BEFORE you set your 2020 goals…