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My “Secret Weapon” for Makeup Artist Success

One of the most common questions I get asked by aspiring makeup artists is "how can I book more clients?" Sometimes other artists are surprised when I tell them my greatest source of new clients and makeup jobs. can you guess what it might be? As an agency-represented makeup artist, many people assume I get… Continue reading My “Secret Weapon” for Makeup Artist Success

marketing tips for makeup artists

Marketing for Makeup Artists: using Google my Business to book more clients

While social media platforms like Instagram can be a great way to attract potential clients to your freelance makeup business, if you rely solely on Instagram, you are missing out on potential bookings. Not everyone is on instagram! Many of your potential clients will be using Google to find a makeup artist - so it… Continue reading Marketing for Makeup Artists: using Google my Business to book more clients

Makeup Artist Advice: Book more clients with Instagram

Instagram is such a popular marketing tool for makeup artists and hairstylists, and that makes sense, for it is a fantastic visual content platform. Instagram can be so much more than just somewhere to display your portfolio; it's a great place to attract potential clients, connect with them, and establish relationships so they will eventually… Continue reading Makeup Artist Advice: Book more clients with Instagram

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In my makeup kit: My favourite makeup brushes

As a working professional makeup artist, I have a LOT of brushes in my kit (too scared to count them actually!!) I'm often asked what brushes I love and what are the best brushes. Of course, its a personal choice, but this week, I'm chatting about some of my favourites. As makeup trends and products… Continue reading In my makeup kit: My favourite makeup brushes

Bridal trials: Advice for freelance makeup artists and hairstylists

When you're a freelance makeup artist or hairstylist working in the wedding space, a big part of your work will be doing trials (sometimes called previews) for your brides-to-be. In addition to brides, I'm finding increasing number of formal girls (and their mums!) are requesting trials as well. I get a lot of questions about… Continue reading Bridal trials: Advice for freelance makeup artists and hairstylists

Creating your own Makeup Line – Interview with Kylie Eustace

Many makeup artists dream of starting their own makeup line. For Kylie Eustace, that dream became a reality. Kylie is a qualified, professional hairdresser, salon owner and makeup artist. She has been a finalist in the Australian Beauty Industry - Makeup Artist of the year Awards and the Australian Hair Fashion Awards multiple times over… Continue reading Creating your own Makeup Line – Interview with Kylie Eustace

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Why you should enter Makeup Artist competitions

Have you ever entered a makeup artist competition?  Have you ever WON a competition?   Being a competition or award winner looks great on your resume, and provides more social validation in the eyes of your potential clients, whether they be brides and personal clients, or decision makers in the commercial and editorial industry. Full… Continue reading Why you should enter Makeup Artist competitions

makeup artist anxiety

Makeup artist anxiety during the Covid-19 pandemic

While many makeup artists are super excited about getting back to work, I’m constantly reading comments about how anxious some artists are.  That anxiety ranges from “how can I keep myself and my clients safe?” to “what if I (or my client) has Covid-19 and is asymptomatic?” even to thoughts of “will I remember how… Continue reading Makeup artist anxiety during the Covid-19 pandemic

makeup kit safety

How to keep your makeup kit Covid-safe

As I write this week, Queensland makeup artists have begun to operate again, and the rest of Australia's makeup artists are counting down to when they too might be able to get back on the brushes. Our biggest consideration in heading back to seeing clients should be SAFETY - the safety of our clients, our… Continue reading How to keep your makeup kit Covid-safe