Mindset struggles and feelings of anxiety affect us all. There is a statistic I read that success in business is only 20% strategy… the other 80% is your psychology. This means your mindset, your self-belief and your self-talk are more important to your success than how well you actually put makeup on people’s faces.
"People do business with those they Know, Like and Trust". Some business leaders call it the KLT factor. Your clients don’t only book you based on your portfolio. That’s the beginning, that’s so they can know WHAT you do, but they also want to know WHO you are, they want to “Know” YOU. As a… Continue reading What “About Me”?
So you’ve been doing loads of photo shoots, maybe you’ve had your work published in one or two online magazines, but you’re just not at that stage where you’re really proud of your work, you just don’t feel like this is really the STYLE of work you want to be doing. How do you actually go… Continue reading How do you do the RIGHT editorial?
Every story starts with a great idea. Remember a great editorial is simply a great visual STORY. So first you need to come up with a great story.
In a recent survey, I asked “What is your #1 Question about becoming a successful makeup artist?" Surprisingly, or maybe not so, there were a couple of answers that kept repeating. One of the questions that a LOT of artists asked was “How do I get into Editorial Work?” So over the next couple of… Continue reading How to get into Editorial Work
Earlier this week a fellow makeup artist (who does beautiful work, and has plenty of experience), posted in a Facebook group about how she is currently dealing with crippling anxiety. The responses from other artists were incredible. Of course, many artists offered her words of support, but what saddened me was to read how many other… Continue reading How to deal with Makeup Artist Anxiety
Can you guess what it is? Using dirty brushes? Not taking photos of their work? Not following up with enquiries? While these are all big mistakes and can have a detrimental effect on your business, the BIGGEST mistake I see makeup artists making is: not treating their business like a business. If you treat your business… Continue reading The #1 Mistake Makeup Artists Make