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5 Mistakes Makeup Artists Make (and how you can avoid them!

Have you ever wondered why are some people successful in their business, and others are not?  Why some artists are booked solid and others still struggle, years after starting their businesses?  Often when we aren't achieving what we want, it is because we don't know something.  And often we don't know what we don't know.… Continue reading 5 Mistakes Makeup Artists Make (and how you can avoid them!

What is my work worth?

Sometimes, as artists, we struggle with setting out prices, and raising them over time, because we aren’t sure what our work is worth. I can remember when I was starting out, I wanted to charge $100 per person, I wanted to have that sort of business, and to be making that sort of money.  But… Continue reading What is my work worth?

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“Can you do it cheaper?”

One of the biggest mistakes I see Makeup Artists making is Competing on Price.  When artists feel pressure to “stand out” in an overcrowded space (and let’s face it, every second person is a makeup artist these days, right?) often the only way they know how to compete is to lower their prices, or agree… Continue reading “Can you do it cheaper?”

Wedding Expos – Are they worth it?

One of the most common questions I am asked whenever I host a webinar is whether I recommend freelance makeup artists and hairstylists do wedding expos.  I also see this question asked a lot in the forums, so I figured its probably time for me to write a blog post about the Pros and Cons… Continue reading Wedding Expos – Are they worth it?

What Successful Makeup Artists REALLY do

Whenever I ask Makeup Artists or Hairstylists the question “Why did you become a makeup artist?” they usually answer with something like “to be creative”, or “I have always loved playing with makeup”, or “I love helping people look good and feel good about themselves”.  I don’t know that I’ve EVER had someone answer that… Continue reading What Successful Makeup Artists REALLY do

Staying SAFE as a mobile freelancer.

Have you ever been driving to an appointment and had a bad feeling about where you are going? You’ve been driving down a country road, in the middle of no-where, OR, through a dodgy part of town and wondered where you were going to end up?  Have you arrived at your client’s house and felt uncomfortable? … Continue reading Staying SAFE as a mobile freelancer.

How to use Instagram Stories to connect with Clients

Anyone who spends any time on Instagram at all has probably gotten stuck on the scrolling “conveyor belt” of Instagram stories, and rather than exiting out, you just keep tapping to forward to the next story to see what’s coming up.  If you’re not using Insta-stories, you’re really missing out on a great way to… Continue reading How to use Instagram Stories to connect with Clients