One of the best ways to build your bridal beauty business is by networking with other industry professionals. Having a mutually beneficial referral relationship with other vendors in the wedding industry means more bookings for less effort finding them. Often when I speak to makeup artists and hair stylists about being referred by photographers, they… Continue reading The Best way to build your Bridal Beauty Business
If you asked me “What’s the single most important factor for helping me to improve my business?” I would say “Your portfolio”. Whether it’s a website or Instagram, as a makeup artist or hairstylist, as a visual creative, your portfolio is your resume, and your business card. It’s generally the first touch-point your prospective clients… Continue reading How to build a portfolio that brings you bookings
Often we get so caught up in the day to day of running our businesses: actually BEING a makeup artist, being creative, coming up with ideas for shoots, interacting with our clients, answering emails, texts, DMs, posting to social media etc etc etc… that we somehow seem to FORGET about the big picture. Today I… Continue reading Vision – the BIG PICTURE
Do you struggle with coming up with images to post to your Instagram page each week? We all know how important consistency is to the “almighty algorithm” but if you’re just starting out, or not working that regularly, or even if you’re just not that happy with some aspect of the images you have been… Continue reading How to Create Content for Social Media
Do I really need a website? Can’t I just have a Facebook or Instagram page? These are questions I am often asked by makeup artists and hairstylists, even those who are very busy with regular bookings. Even now when it seems “everyone” is on Social Media, I do believe there is definitely still a place for… Continue reading Do I really need a Website?
Do you know which is the best platform for you to be finding makeup and hairstyling clients? Is it Instagram, Facebook, or maybe even LinkedIn? The answer to that question is going to depend on WHO it is that you are trying to find… your ideal client. This week’s post is inspired by a comment I… Continue reading Where to find your best clients
One of the questions I hear over and over from my business coaching clients and other makeup artists, is about how to grow their social media following, and then, get more bookings. It's like there is this belief that more followers means more bookings, but in reality I have found that this isn’t necessarily the case. … Continue reading 5 Tips for using Instagram to book more clients