As a makeup artist or hairstylist, your most important marketing tool is your portfolio. It shows potential clients what you are capable of, the style of work you do, and gives them a visual idea of what it would be like to do business with you. In this digital age, everything happens quickly, potential clients… Continue reading How to get your website found on Google
So, it’s happened… makeup artists across the world are out of work (*well, pretty much everywhere I’m aware of anyways). This is a frightening, uncertain time for many of us, and I am right there with you. I think the hardest part is not knowing an end date… that makes it hard to plan. However,… Continue reading 4 tips for your makeup business in lockdown
We can’t turn on the TV or even open Facebook right now without being bombarded with the latest news on the coronavirus. The number of infections, number of deaths, borders closing, panic buying, heck, even fights breaking out over toilet paper! It’s too easy to get caught up in the hysteria and join in the… Continue reading 5 Tips for Freelancers in the face of Coronavirus
Depending on your location, and your market, its often not enough to just do makeup. "Do you do hair?" was one of the most common questions I got when I was first starting out. I didn't, so I decided to learn. Adding hairstyling to your skill set opens up so many more opportunities to you,… Continue reading Adding hairstyling to your makeup business
Many makeup artists and hairstylist who work in the bridal industry would love to reclaim their weekends, and often look to doing more corporate and commercial work as a way to earn during the week. While of course, makeup is makeup (and hair is hair); these two sides of the industry are different in many… Continue reading Can you do both bridal and commercial work?
So, you’ve just been asked to quote a destination wedding. How exciting! Can you already taste that cocktail on the beach? Getting flown to some exotic tropical island or gorgeous European city, or heck, anywhere that isn’t here is a major milestone in any freelance makeup artist or hairstylist’s career. But before you get your… Continue reading Destination Weddings – How to quote them
I was tagged in a post on Facebook recently where a makeup artist was talking about how she keeps losing out jobs to artists that are so much cheaper than her. I absolutely understand how it feels when you are undercut. Price competition is real. The thing is, it seems so much more prevalent now… Continue reading What to do when you feel like you’re being “undercut”
What’s in a (business) name? Artists often agonise over how to name their business. I know I did when I first started out. I came up with what I thought was a catchy name “Blush Makeup Designs” – I felt so professional!! If you know my story, you’ll know I started my business as a… Continue reading How should you name your makeup business?
Who are you marketing to? As a makeup artist or hairstylist, the beginning of the year can be such a busy time for bridal enquiries but if you’re sending out a whole lot of quotes and not getting most of them actually booking you, then maybe your marketing is directed to the wrong people. Marketing… Continue reading Marketing your makeup business: identifying your ideal client
So you want to be an international makeup artist? It’s the dream for so many, jet-setting around the world, working on Fashion Week in different countries, or being flown to beautiful exotic locations to work on a high-end, luxury wedding. One Aussie makeup artist has made this her reality. Ava Belle has spent the last… Continue reading Ava Belle: Becoming an International Makeup Artist