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Old school marketing tips that work!

Are you finding social media frustrating?  You post every day, because you know consistency is so important, but sometimes you wonder if there is anyone out there who’s really noticing?  Or perhaps you’re getting plenty of likes on your posts, but when you look at who is actually liking, you realise its your friends and… Continue reading Old school marketing tips that work!

Which makeup or hair job is right for you?

What motivates you as a makeup artist? Are you motivated by money? Are you motivated by the chance to be famous? Are you motivated by the amazing variety of work that we get to do? Or is it the opportunity to be a part of someone’s big day, to make them feel like their most… Continue reading Which makeup or hair job is right for you?

How to have a consistent income as a freelancer

Are you struggling to have a consistent flow of bookings? As freelancer makeup artists and hairstylists one of the biggest challenges is getting enough bookings coming in, having consistent clients, which means a consistent flow of income. Whenever I run a webinar, I always ask the artists who register “What is your biggest challenge as… Continue reading How to have a consistent income as a freelancer

How to write posts that get your clients clicking “Book Now”

How do we, as freelance makeup artists and hairstylists trying to book more clients online, cut through all the noise, and stand out to our ideal clients and get them clicking that “book now” button? Do you see those people who are always posting with their promotions?  It seems like all they are doing is… Continue reading How to write posts that get your clients clicking “Book Now”

What is an “Artistic Entrepreneur”?

If I asked you to name the first person that came to your mind when I said the word “Entrepreneur” who would you say? Richard Branson?  Bill Gates?  Oprah? What about JK Rowling?  Pat McGrath or Alex Box? What about YOU? So often freelance Makeup Artists and Hairstylists forget that they are entrepreneurs, and I… Continue reading What is an “Artistic Entrepreneur”?

Penny Antuar – finding the balance between mummy and makeup

Earlier this week I sat down for a chat with makeup artist Penny Antuar.  I've known Penny for almost 10 years now, and watched her career sky-rocket, both locally here in Brisbane, and internationally as she has worked on both New York and Paris fashion weeks, AND has worked on the Australasian launch of Rihanna's… Continue reading Penny Antuar – finding the balance between mummy and makeup