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How to write posts that get your clients clicking “Book Now”

How do we, as freelance makeup artists and hairstylists trying to book more clients online, cut through all the noise, and stand out to our ideal clients and get them clicking that “book now” button? Do you see those people who are always posting with their promotions?  It seems like all they are doing is… Continue reading How to write posts that get your clients clicking “Book Now”

What is an “Artistic Entrepreneur”?

If I asked you to name the first person that came to your mind when I said the word “Entrepreneur” who would you say? Richard Branson?  Bill Gates?  Oprah? What about JK Rowling?  Pat McGrath or Alex Box? What about YOU? So often freelance Makeup Artists and Hairstylists forget that they are entrepreneurs, and I… Continue reading What is an “Artistic Entrepreneur”?

Penny Antuar – finding the balance between mummy and makeup

Earlier this week I sat down for a chat with makeup artist Penny Antuar.  I've known Penny for almost 10 years now, and watched her career sky-rocket, both locally here in Brisbane, and internationally as she has worked on both New York and Paris fashion weeks, AND has worked on the Australasian launch of Rihanna's… Continue reading Penny Antuar – finding the balance between mummy and makeup

What’s In My Kit – Part 2 – Palettes

Don’t you just love walking into a makeup store and looking at all the eyeshadow palettes?  All those pretty colours?  Mattes and shimmers, side by side, curated so perfectly?  Who doesn’t want to have them all? I will admit that I have been lured into buying my fair share of eyeshadow palettes, not because I… Continue reading What’s In My Kit – Part 2 – Palettes

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Assisting: The Golden Opportunity

Are you where you want to be in your freelance career?  Are you keen to book more clients maybe do more editorial, commercial and film/TV work? But it’s so hard to get your foot in the door, and you’re feeling unsure about where to even start. If you feel like this sometimes, or even if you’ve… Continue reading Assisting: The Golden Opportunity

4 Tips to “Pimp your Profile” on Instagram

Ah, Instagram… whether you love it or hate it, it’s pretty much a “must-have” social media platform for makeup artists and hairstylists.  While you may not get direct bookings from Instagram, many of your potential clients will browse Instagram looking for inspiration, and will bring along screenshots of Instagram images to their appointment. So, how… Continue reading 4 Tips to “Pimp your Profile” on Instagram