Blog

Marketing your makeup business: identifying your ideal client

Who are you marketing to?  As a makeup artist or hairstylist, the beginning of the year can be such a busy time for bridal enquiries but if you’re sending out a whole lot of quotes and not getting most of them actually booking you, then maybe your marketing is directed to the wrong people. Marketing… Continue reading Marketing your makeup business: identifying your ideal client

Ava Belle: Becoming an International Makeup Artist

So you want to be an international makeup artist? It’s the dream for so many, jet-setting around the world, working on Fashion Week in different countries, or being flown to beautiful exotic locations to work on a high-end, luxury wedding. One Aussie makeup artist has made this her reality.  Ava Belle has spent the last… Continue reading Ava Belle: Becoming an International Makeup Artist

Leadership: The foundation of a successful business

Leadership is the foundation of a successful business.  In a recent post, you learned about the 5 pillars of business(Leadership, Operations, Administration & Finance, Marketing and Sales) – all are important, but it starts with leadership.  Any business or team is only as good/strong as its leader. You might be wondering how this is relevant… Continue reading Leadership: The foundation of a successful business

Tips for achieving your 2020 goals

Have you ever set a goal, or maybe a new years resolution and NOT achieved it? Statistics show that most New Years Resolutions are abandoned by the middle of January.  How can you avoid being one of those statistics? I’ve spent the last few years learning about goal setting and success, and what it takes… Continue reading Tips for achieving your 2020 goals

BEFORE you set your 2020 goals…

As we come to the end of the year; its natural to start thinking about the New Year and setting some goals.  New Year’s Resolution anyone? Have you ever set a goal or a New Year’s Resolution, and not had it come to fruition? It’s all very well to have a goal, but you also… Continue reading BEFORE you set your 2020 goals…

When is the right time to raise your rates?

As we come to the end of the year, and thoughts turn towards the New Year, it’s often a time when freelancers consider raising their rates.  Are you considering raising your rates?  How do you know whether it’s a good idea or not? Perhaps you’re considering raising your rates but you’re worried it will result… Continue reading When is the right time to raise your rates?

The 5 pillars of a successful business

Did you know that as a successful, working freelance makeup artist or hairstylist, you will only be spending about 20% of your time actually doing makeup or hairstyling?  There is so much more to being a successful freelancer. Failing to pay attention to the other aspects of your business could be preventing you from being… Continue reading The 5 pillars of a successful business

Tania D Russell – Makeup for Photography

If you're a makeup artist or hairstylist looking to do commercial or editorial work, the number one tool in your arsenal is your portfolio.  And in this case, iPhone photos just won't cut it.  You need to have good quality professional photos in your portfolio in order to be taken seriously by decision-makers in this… Continue reading Tania D Russell – Makeup for Photography

The fortune is in the follow-up

Do you see your clients once and then never again?  If you do a lot of weddings this might be the case… ok, maybe you see her twice if you do a trial.  This was the standard way I ran my business for the first few years, until I learned better.  The industry has changed… Continue reading The fortune is in the follow-up

Mia Connor: Creating content and staying relevant

"There are so many things that go into play - it's not just about the makeup.  Photography and Styling are also so important" Mia Connor is an in demand international makeup artist and educator who travels frequently, teaching other makeup artists her signature looks, and the importance of creating content to build a social media following… Continue reading Mia Connor: Creating content and staying relevant