Make-up Artist | Business Coach : Brisbane, Gold Coast, Sunshine Coast
Happy New Year! You probably know that January is the most popular time for people to set goals, or “New Years Resolutions” but did you know that MOST people abandon their Goals or Resolutions before the end of January, when the excitement wears off and the hard work needs to begin. I find this really… Continue reading 5 Tips for Setting (and achieving) your Goals
December is a time when many people are winding down, getting ready for Christmas and holidays, attending lots of parties, and in general, the focus goes away from running a business and more towards having fun. We makeup artists may be very busy with private clients going to Christmas parties, and finishing up our last… Continue reading Set yourself up for SUCCESS
Have you ever heard the saying “Leaders are Readers”? I’m not sure if that’s true for ALL leaders, but some of the most influential and inspiring people I know are avid readers. What was the last book you read? Anyone who knows me knows that I LOVE reading. When I was a young child I… Continue reading 6 Books that shaped my career (and life!)
Sometimes other artists are surprised when I tell them my greatest source of new clients and makeup jobs. Can you guess what it might be? As an agency-represented makeup artist, many people assume that I get most of my work booked through my agent. As a 16 (almost 17) year veteran makeup artist, many people… Continue reading The “Secret Weapon” for getting more Business as a Makeup Artist
As a makeup artist mentor and business coach, I chat with SO many makeup artists and hair stylists who are extremely talented at what they do, who do beautiful makeup and hair, and have loads of happy clients, but they are struggling in their businesses, unsure of where their next clients are coming from, how… Continue reading 3 Tips on How to become More Successful
Mindset struggles and feelings of anxiety affect us all. There is a statistic I read that success in business is only 20% strategy… the other 80% is your psychology. This means your mindset, your self-belief and your self-talk are more important to your success than how well you actually put makeup on people’s faces.
Can you guess what it is? Using dirty brushes? Not taking photos of their work? Not following up with enquiries? While these are all big mistakes and can have a detrimental effect on your business, the BIGGEST mistake I see makeup artists making is: not treating their business like a business. If you treat your business… Continue reading The #1 Mistake Makeup Artists Make
Competition will always be there, and in order to be a successful artist, you need to find a way to stand out, and the best way to do that is not to follow the crowd and do what everyone else is doing (unless you are the BEST it’s hard to get noticed), but to do something different, something unique, something YOU.
How can you best go about building your network? Relationships are built on value and you need to make sure that you are providing value to the people who you are networking with. Read on for 5 tips on building your network...
Do you know how much it is costing you to be a makeup artist? Do you know how many faces you need to do, or days you need to work, in order to cover your costs and start making a profit? This handy worksheet will help you have a clearer idea!
Sue Louise McLaurin 