Set yourself up for SUCCESS

December is a time when many people are winding down, getting ready for Christmas and holidays, attending lots of parties, and in general, the focus goes away from running a business and more towards having fun.  We makeup artists may be very busy with private clients going to Christmas parties, and finishing up our last… Continue reading Set yourself up for SUCCESS

6 Books that shaped my career (and life!)

Have you ever heard the saying “Leaders are Readers”?  I’m not sure if that’s true for ALL leaders, but some of the most influential and inspiring people I know are avid readers.  What was the last book you read? Anyone who knows me knows that I LOVE reading.  When I was a young child I… Continue reading 6 Books that shaped my career (and life!)

The “Secret Weapon” for getting more Business as a Makeup Artist

Sometimes other artists are surprised when I tell them my greatest source of new clients and makeup jobs.  Can you guess what it might be?  As an agency-represented makeup artist, many people assume that I get most of my work booked through my agent. As a 16 (almost 17) year veteran makeup artist, many people… Continue reading The “Secret Weapon” for getting more Business as a Makeup Artist

3 Tips on How to become More Successful

As a makeup artist mentor and business coach, I chat with SO many makeup artists and hair stylists who are extremely talented at what they do, who do beautiful makeup and hair, and have loads of happy clients, but they are struggling in their businesses, unsure of where their next clients are coming from, how… Continue reading 3 Tips on How to become More Successful

How to get MORE of what you want

Mindset struggles and feelings of anxiety affect us all.  There is a statistic I read that success in business is only 20% strategy…  the other 80% is your psychology.  This means your mindset, your self-belief and your self-talk are more important to your success than how well you actually put makeup on people’s faces.

The #1 Mistake Makeup Artists Make

Can you guess what it is? Using dirty brushes? Not taking photos of their work? Not following up with enquiries? While these are all big mistakes and can have a detrimental effect on your business, the BIGGEST mistake I see makeup artists making is: not treating their business like a business. If you treat your business… Continue reading The #1 Mistake Makeup Artists Make

makeup artist business, business coach, makeup artist blog, makeup artist business tips, sue mclaurin makeup artist

How to Stand Out in an Overcrowded Space

Competition will always be there, and in order to be a successful artist, you need to find a way to stand out, and the best way to do that is not to follow the crowd and do what everyone else is doing (unless you are the BEST it’s hard to get noticed), but to do something different, something unique, something YOU.