Who are you marketing to? As a makeup artist or hairstylist, the beginning of the year can be such a busy time for bridal enquiries but if you’re sending out a whole lot of quotes and not getting most of them actually booking you, then maybe your marketing is directed to the wrong people. Marketing… Continue reading Marketing your makeup business: identifying your ideal client
What motivates you as a makeup artist? Are you motivated by money? Are you motivated by the chance to be famous? Are you motivated by the amazing variety of work that we get to do? Or is it the opportunity to be a part of someone’s big day, to make them feel like their most… Continue reading Which makeup or hair job is right for you?
One of the most common questions I am asked whenever I host a webinar is whether I recommend freelance makeup artists and hairstylists do wedding expos. I also see this question asked a lot in the forums, so I figured its probably time for me to write a blog post about the Pros and Cons… Continue reading Wedding Expos – Are they worth it?
Whenever I ask Makeup Artists or Hairstylists the question “Why did you become a makeup artist?” they usually answer with something like “to be creative”, or “I have always loved playing with makeup”, or “I love helping people look good and feel good about themselves”. I don’t know that I’ve EVER had someone answer that… Continue reading What Successful Makeup Artists REALLY do
Have you ever been driving to an appointment and had a bad feeling about where you are going? You’ve been driving down a country road, in the middle of no-where, OR, through a dodgy part of town and wondered where you were going to end up? Have you arrived at your client’s house and felt uncomfortable? … Continue reading Staying SAFE as a mobile freelancer.