Makeup Artist Advice: Book more clients with Instagram

Instagram is such a popular marketing tool for makeup artists and hairstylists, and that makes sense, for it is a fantastic visual content platform. Instagram can be so much more than just somewhere to display your portfolio; it's a great place to attract potential clients, connect with them, and establish relationships so they will eventually… Continue reading Makeup Artist Advice: Book more clients with Instagram

Bridal trials: Advice for freelance makeup artists and hairstylists

When you're a freelance makeup artist or hairstylist working in the wedding space, a big part of your work will be doing trials (sometimes called previews) for your brides-to-be. In addition to brides, I'm finding increasing number of formal girls (and their mums!) are requesting trials as well. I get a lot of questions about… Continue reading Bridal trials: Advice for freelance makeup artists and hairstylists

What’s in my Kit? Part 1 – Foundation

What’s the best foundation for my skin? How do you get that great glow?  What’s your favourite red lipstick? Name one palette you can’t live without? As a working hair and makeup artist doing commercial lifestyle and bridal work for 17 years, I’ve heard all these questions (and more!). I’m asked for product recommendations from… Continue reading What’s in my Kit? Part 1 – Foundation

How to “Work Smarter, Not Harder”

You’ve probably heard the saying “Work Smarter, Not Harder”.  Have you ever wondered how you can apply that to being a freelance makeup artist or hairstylist?  Are there tasks that you do, over and over and over again?  Do you sometimes wish that you could set up things to work on auto-pilot?  It IS possible,… Continue reading How to “Work Smarter, Not Harder”

Where to find your best clients

Do you know which is the best platform for you to be finding makeup and hairstyling clients?  Is it Instagram, Facebook, or maybe even LinkedIn? The answer to that question is going to depend on WHO it is that you are trying to find… your ideal client. This week’s post is inspired by a comment I… Continue reading Where to find your best clients

Is your Makeup Business making a PROFIT?

One of the things I hear a lot from freelancers is that they struggle with organising their business finances.  If that’s you, I get it!  As creatives, we are all about our art; as service professionals, we are all about our clients and ensuring they have a beautiful experience with us.  However, as freelancers, we… Continue reading Is your Makeup Business making a PROFIT?