Whenever I ask Makeup Artists or Hairstylists the question “Why did you become a makeup artist?” they usually answer with something like “to be creative”, or “I have always loved playing with makeup”, or “I love helping people look good and feel good about themselves”. I don’t know that I’ve EVER had someone answer that… Continue reading What Successful Makeup Artists REALLY do
Do you know which is the best platform for you to be finding makeup and hairstyling clients? Is it Instagram, Facebook, or maybe even LinkedIn? The answer to that question is going to depend on WHO it is that you are trying to find… your ideal client. This week’s post is inspired by a comment I… Continue reading Where to find your best clients
One of the questions I hear over and over from my business coaching clients and other makeup artists, is about how to grow their social media following, and then, get more bookings. It's like there is this belief that more followers means more bookings, but in reality I have found that this isn’t necessarily the case. … Continue reading 5 Tips for using Instagram to book more clients
One of the things I hear a lot from freelancers is that they struggle with organising their business finances. If that’s you, I get it! As creatives, we are all about our art; as service professionals, we are all about our clients and ensuring they have a beautiful experience with us. However, as freelancers, we… Continue reading Is your Makeup Business making a PROFIT?
Happy New Year! You probably know that January is the most popular time for people to set goals, or “New Years Resolutions” but did you know that MOST people abandon their Goals or Resolutions before the end of January, when the excitement wears off and the hard work needs to begin. I find this really… Continue reading 5 Tips for Setting (and achieving) your Goals
December is a time when many people are winding down, getting ready for Christmas and holidays, attending lots of parties, and in general, the focus goes away from running a business and more towards having fun. We makeup artists may be very busy with private clients going to Christmas parties, and finishing up our last… Continue reading Set yourself up for SUCCESS
Have you ever heard the saying “Leaders are Readers”? I’m not sure if that’s true for ALL leaders, but some of the most influential and inspiring people I know are avid readers. What was the last book you read? Anyone who knows me knows that I LOVE reading. When I was a young child I… Continue reading 6 Books that shaped my career (and life!)