While social media platforms like Instagram can be a great way to attract potential clients to your freelance makeup business, if you rely solely on Instagram, you are missing out on potential bookings. Not everyone is on instagram! Many of your potential clients will be using Google to find a makeup artist - so it… Continue reading Marketing for Makeup Artists: using Google my Business to book more clients
End of Financial Year... time to get your accounts in order and file your taxes! But in this last few days before the EOFY, here's a couple of tips to save you (at least in the long run!)
While many makeup artists are super excited about getting back to work, I’m constantly reading comments about how anxious some artists are. That anxiety ranges from “how can I keep myself and my clients safe?” to “what if I (or my client) has Covid-19 and is asymptomatic?” even to thoughts of “will I remember how… Continue reading Makeup artist anxiety during the Covid-19 pandemic
Leadership is the foundation of a successful business. In a recent post, you learned about the 5 pillars of business(Leadership, Operations, Administration & Finance, Marketing and Sales) – all are important, but it starts with leadership. Any business or team is only as good/strong as its leader. You might be wondering how this is relevant… Continue reading Leadership: The foundation of a successful business
As we come to the end of the year, and thoughts turn towards the New Year, it’s often a time when freelancers consider raising their rates. Are you considering raising your rates? How do you know whether it’s a good idea or not? Perhaps you’re considering raising your rates but you’re worried it will result… Continue reading When is the right time to raise your rates?
What motivates you as a makeup artist? Are you motivated by money? Are you motivated by the chance to be famous? Are you motivated by the amazing variety of work that we get to do? Or is it the opportunity to be a part of someone’s big day, to make them feel like their most… Continue reading Which makeup or hair job is right for you?
How do we, as freelance makeup artists and hairstylists trying to book more clients online, cut through all the noise, and stand out to our ideal clients and get them clicking that “book now” button? Do you see those people who are always posting with their promotions? It seems like all they are doing is… Continue reading How to write posts that get your clients clicking “Book Now”
If I asked you to name the first person that came to your mind when I said the word “Entrepreneur” who would you say? Richard Branson? Bill Gates? Oprah? What about JK Rowling? Pat McGrath or Alex Box? What about YOU? So often freelance Makeup Artists and Hairstylists forget that they are entrepreneurs, and I… Continue reading What is an “Artistic Entrepreneur”?
Ah, Instagram… whether you love it or hate it, it’s pretty much a “must-have” social media platform for makeup artists and hairstylists. While you may not get direct bookings from Instagram, many of your potential clients will browse Instagram looking for inspiration, and will bring along screenshots of Instagram images to their appointment. So, how… Continue reading 4 Tips to “Pimp your Profile” on Instagram
I read a comment from the legendary makeup artist Pat McGrath recently; she was asked how many tests she did before she got paid work, and she replied “Thousands”. Last week I wrote all about testing, TFP, collaborating… whatever you want to call it, doing makeup and/or hair for photoshoots in exchange for images that… Continue reading Where to find great photographers