Sometimes other artists are surprised when I tell them my greatest source of new clients and makeup jobs. Can you guess what it might be? As an agency-represented makeup artist, many people assume that I get most of my work booked through my agent. As a 16 (almost 17) year veteran makeup artist, many people… Continue reading The “Secret Weapon” for getting more Business as a Makeup Artist
As a makeup artist mentor and business coach, I chat with SO many makeup artists and hair stylists who are extremely talented at what they do, who do beautiful makeup and hair, and have loads of happy clients, but they are struggling in their businesses, unsure of where their next clients are coming from, how… Continue reading 3 Tips on How to become More Successful
Mindset struggles and feelings of anxiety affect us all. There is a statistic I read that success in business is only 20% strategy… the other 80% is your psychology. This means your mindset, your self-belief and your self-talk are more important to your success than how well you actually put makeup on people’s faces.
"People do business with those they Know, Like and Trust". Some business leaders call it the KLT factor. Your clients don’t only book you based on your portfolio. That’s the beginning, that’s so they can know WHAT you do, but they also want to know WHO you are, they want to “Know” YOU. As a… Continue reading “About Me” web pages for makeup artists
So you’ve been doing loads of photo shoots, maybe you’ve had your work published in one or two online magazines, but you’re just not at that stage where you’re really proud of your work, you just don’t feel like this is really the STYLE of work you want to be doing. How do you actually go… Continue reading How do you do the RIGHT editorial?
Every story starts with a great idea. Remember a great editorial is simply a great visual STORY. So first you need to come up with a great story.
Earlier this week a fellow makeup artist (who does beautiful work, and has plenty of experience), posted in a Facebook group about how she is currently dealing with crippling anxiety. The responses from other artists were incredible. Of course, many artists offered her words of support, but what saddened me was to read how many other… Continue reading How to deal with Makeup Artist Anxiety
Assisting an established makeup artist is a great way to learn, as you will be watching an expert at work. I’m not just talking about learning how to do makeup, but all those little things that go into getting regular work, knowing how to interact with the other crew members and talent on set (and… Continue reading ASSISTING: The “forgotten” Step to Success
Testing, or TFP, (which means Time for Print, or Time for Photos), is collaborative shooting where everyone is contributing their time and talents and getting images for their portfolios, but how do you go about getting the RIGHT images, GREAT images that you need to build a killer portfolio?
Competition will always be there, and in order to be a successful artist, you need to find a way to stand out, and the best way to do that is not to follow the crowd and do what everyone else is doing (unless you are the BEST it’s hard to get noticed), but to do something different, something unique, something YOU.