What to do when you feel like you’re being “undercut”

I was tagged in a post on Facebook recently where a makeup artist was talking about how she keeps losing out jobs to artists that are so much cheaper than her. I absolutely understand how it feels when you are undercut.  Price competition is real. The thing is, it seems so much more prevalent now… Continue reading What to do when you feel like you’re being “undercut”

When is the right time to raise your rates?

As we come to the end of the year, and thoughts turn towards the New Year, it’s often a time when freelancers consider raising their rates.  Are you considering raising your rates?  How do you know whether it’s a good idea or not? Perhaps you’re considering raising your rates but you’re worried it will result… Continue reading When is the right time to raise your rates?

Setting your Rates: Makeup Artist Costs

Recently I polled a group of makeup artists and hairstylists asking them what they wanted to learn more about, what their biggest challenge is in business right now.  Over 50% responded that they were struggling with the admin and accounts side of their business. For those of us in Australia, it’s that time of year… Continue reading Setting your Rates: Makeup Artist Costs

commercial makeup artist, makeup artist education

5 things to Know when Setting your Rates

I’ve recently written a few blog posts about Makeup Artist Rates, raising your rates and charging what you are worth, and not competing on price!!  Whenever this discussion happens there are always those who will say “oh but I work in a small town” or “oh I’m just starting out”, or “people won’t pay that… Continue reading 5 things to Know when Setting your Rates

What is my work worth?

Sometimes, as artists, we struggle with setting out prices, and raising them over time, because we aren’t sure what our work is worth. I can remember when I was starting out, I wanted to charge $100 per person, I wanted to have that sort of business, and to be making that sort of money.  But… Continue reading What is my work worth?

5 Tips for using Instagram to book more clients

One of the questions I hear over and over from my business coaching clients and other makeup artists, is about how to grow their social media following, and then, get more bookings. It's like there is this belief that more followers means more bookings, but in reality I have found that this isn’t necessarily the case. … Continue reading 5 Tips for using Instagram to book more clients

Is your Makeup Business making a PROFIT?

One of the things I hear a lot from freelancers is that they struggle with organising their business finances.  If that’s you, I get it!  As creatives, we are all about our art; as service professionals, we are all about our clients and ensuring they have a beautiful experience with us.  However, as freelancers, we… Continue reading Is your Makeup Business making a PROFIT?