I was tagged in a post on Facebook recently where a makeup artist was talking about how she keeps losing out jobs to artists that are so much cheaper than her. I absolutely understand how it feels when you are undercut. Price competition is real. The thing is, it seems so much more prevalent now… Continue reading What to do when you feel like you’re being “undercut”
As we come to the end of the year, and thoughts turn towards the New Year, it’s often a time when freelancers consider raising their rates. Are you considering raising your rates? How do you know whether it’s a good idea or not? Perhaps you’re considering raising your rates but you’re worried it will result… Continue reading When is the right time to raise your rates?
Recently I polled a group of makeup artists and hairstylists asking them what they wanted to learn more about, what their biggest challenge is in business right now. Over 50% responded that they were struggling with the admin and accounts side of their business. For those of us in Australia, it’s that time of year… Continue reading Setting your Rates: Makeup Artist Costs
I’ve recently written a few blog posts about Makeup Artist Rates, raising your rates and charging what you are worth, and not competing on price!! Whenever this discussion happens there are always those who will say “oh but I work in a small town” or “oh I’m just starting out”, or “people won’t pay that… Continue reading 5 things to Know when Setting your Rates
Sometimes, as artists, we struggle with setting out prices, and raising them over time, because we aren’t sure what our work is worth. I can remember when I was starting out, I wanted to charge $100 per person, I wanted to have that sort of business, and to be making that sort of money. But… Continue reading What is my work worth?
One of the questions I hear over and over from my business coaching clients and other makeup artists, is about how to grow their social media following, and then, get more bookings. It's like there is this belief that more followers means more bookings, but in reality I have found that this isn’t necessarily the case. … Continue reading 5 Tips for using Instagram to book more clients
One of the things I hear a lot from freelancers is that they struggle with organising their business finances. If that’s you, I get it! As creatives, we are all about our art; as service professionals, we are all about our clients and ensuring they have a beautiful experience with us. However, as freelancers, we… Continue reading Is your Makeup Business making a PROFIT?
Happy New Year! You probably know that January is the most popular time for people to set goals, or “New Years Resolutions” but did you know that MOST people abandon their Goals or Resolutions before the end of January, when the excitement wears off and the hard work needs to begin. I find this really… Continue reading 5 Tips for Setting (and achieving) your Goals
Whether in business or in life, we all face obstacles in our path towards our goals, or our vision for the future. What do you do when you are faced with an obstacle? Do you let it stop you from achieving what you want? Or do you find a way over, under, around or through… Continue reading What’s holding you back?
As a freelance makeup artist or hair stylist, working in the personal services industry, it is inevitable that from time to time a client will cancel. While this is never ideal and usually not pleasant (unless we are talking bridezilla and then maybe you’re better off!) the first thing to remember is that it almost… Continue reading What to do when your client cancels