makeup kit safety

How to keep your makeup kit Covid-safe

As I write this week, Queensland makeup artists have begun to operate again, and the rest of Australia's makeup artists are counting down to when they too might be able to get back on the brushes. Our biggest consideration in heading back to seeing clients should be SAFETY - the safety of our clients, our… Continue reading How to keep your makeup kit Covid-safe

Social Media for Makeup Artists – what to post

Do you sometimes struggle to come up with new Instagram posts every day? You know consistency is important, but what do you do when you have no new work to post?  If you really want to use Instagram and Facebook to attract new clients, WHAT you post is just as important as HOW OFTEN you… Continue reading Social Media for Makeup Artists – what to post

Destination Weddings – How to quote them

So, you’ve just been asked to quote a destination wedding.  How exciting!  Can you already taste that cocktail on the beach? Getting flown to some exotic tropical island or gorgeous European city, or heck, anywhere that isn’t here is a major milestone in any freelance makeup artist or hairstylist’s career. But before you get your… Continue reading Destination Weddings – How to quote them

Marketing your makeup business: identifying your ideal client

Who are you marketing to?  As a makeup artist or hairstylist, the beginning of the year can be such a busy time for bridal enquiries but if you’re sending out a whole lot of quotes and not getting most of them actually booking you, then maybe your marketing is directed to the wrong people. Marketing… Continue reading Marketing your makeup business: identifying your ideal client

Tips for achieving your 2020 goals

Have you ever set a goal, or maybe a new years resolution and NOT achieved it? Statistics show that most New Years Resolutions are abandoned by the middle of January.  How can you avoid being one of those statistics? I’ve spent the last few years learning about goal setting and success, and what it takes… Continue reading Tips for achieving your 2020 goals

BEFORE you set your 2020 goals…

As we come to the end of the year; its natural to start thinking about the New Year and setting some goals.  New Year’s Resolution anyone? Have you ever set a goal or a New Year’s Resolution, and not had it come to fruition? It’s all very well to have a goal, but you also… Continue reading BEFORE you set your 2020 goals…

Tania D Russell – Makeup for Photography

If you're a makeup artist or hairstylist looking to do commercial or editorial work, the number one tool in your arsenal is your portfolio.  And in this case, iPhone photos just won't cut it.  You need to have good quality professional photos in your portfolio in order to be taken seriously by decision-makers in this… Continue reading Tania D Russell – Makeup for Photography

The fortune is in the follow-up

Do you see your clients once and then never again?  If you do a lot of weddings this might be the case… ok, maybe you see her twice if you do a trial.  This was the standard way I ran my business for the first few years, until I learned better.  The industry has changed… Continue reading The fortune is in the follow-up

How to have a consistent income as a freelancer

Are you struggling to have a consistent flow of bookings? As freelancer makeup artists and hairstylists one of the biggest challenges is getting enough bookings coming in, having consistent clients, which means a consistent flow of income. Whenever I run a webinar, I always ask the artists who register “What is your biggest challenge as… Continue reading How to have a consistent income as a freelancer

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Assisting: The Golden Opportunity

Are you where you want to be in your freelance career?  Are you keen to book more clients maybe do more editorial, commercial and film/TV work? But it’s so hard to get your foot in the door, and you’re feeling unsure about where to even start. If you feel like this sometimes, or even if you’ve… Continue reading Assisting: The Golden Opportunity