Mindset struggles and feelings of anxiety affect us all. There is a statistic I read that success in business is only 20% strategy… the other 80% is your psychology. This means your mindset, your self-belief and your self-talk are more important to your success than how well you actually put makeup on people’s faces.
"People do business with those they Know, Like and Trust". Some business leaders call it the KLT factor. Your clients don’t only book you based on your portfolio. That’s the beginning, that’s so they can know WHAT you do, but they also want to know WHO you are, they want to “Know” YOU. As a… Continue reading What “About Me”?
Every story starts with a great idea. Remember a great editorial is simply a great visual STORY. So first you need to come up with a great story.
Can you guess what it is? Using dirty brushes? Not taking photos of their work? Not following up with enquiries? While these are all big mistakes and can have a detrimental effect on your business, the BIGGEST mistake I see makeup artists making is: not treating their business like a business. If you treat your business… Continue reading The #1 Mistake Makeup Artists Make
Testing, or TFP, (which means Time for Print, or Time for Photos), is collaborative shooting where everyone is contributing their time and talents and getting images for their portfolios, but how do you go about getting the RIGHT images, GREAT images that you need to build a killer portfolio?
Competition will always be there, and in order to be a successful artist, you need to find a way to stand out, and the best way to do that is not to follow the crowd and do what everyone else is doing (unless you are the BEST it’s hard to get noticed), but to do something different, something unique, something YOU.
One of my Secrets to Makeup Artist Success is “staying relevant”, and that means constantly updating your skills and keeping up with ever changing makeup trends. With so much on offer how do you know which makeup education is actually worthwhile? Who are the best educators, and are you going to get value for your money?