Have you ever wondered why are some people successful in their business, and others are not? Why some artists are booked solid and others still struggle, years after starting their businesses? Often when we aren't achieving what we want, it is because we don't know something. And often we don't know what we don't know.… Continue reading 5 Mistakes Makeup Artists Make (and how you can avoid them!
Are you a procrastinator? Are there certain things you KNOW you need to do, but you put off doing them for as long as you possibly can, even though you know that doing so isn’t helping you or your business grow? Don’t you wish there was a simple way that you could beat procrastination and get… Continue reading 5 Tips for Dealing with Procrastination
Mindset struggles and feelings of anxiety affect us all. There is a statistic I read that success in business is only 20% strategy… the other 80% is your psychology. This means your mindset, your self-belief and your self-talk are more important to your success than how well you actually put makeup on people’s faces.
"People do business with those they Know, Like and Trust". Some business leaders call it the KLT factor. Your clients don’t only book you based on your portfolio. That’s the beginning, that’s so they can know WHAT you do, but they also want to know WHO you are, they want to “Know” YOU. As a… Continue reading What “About Me”?
Every story starts with a great idea. Remember a great editorial is simply a great visual STORY. So first you need to come up with a great story.
Can you guess what it is? Using dirty brushes? Not taking photos of their work? Not following up with enquiries? While these are all big mistakes and can have a detrimental effect on your business, the BIGGEST mistake I see makeup artists making is: not treating their business like a business. If you treat your business… Continue reading The #1 Mistake Makeup Artists Make
Testing, or TFP, (which means Time for Print, or Time for Photos), is collaborative shooting where everyone is contributing their time and talents and getting images for their portfolios, but how do you go about getting the RIGHT images, GREAT images that you need to build a killer portfolio?