The 5 pillars of a successful business

Did you know that as a successful, working freelance makeup artist or hairstylist, you will only be spending about 20% of your time actually doing makeup or hairstyling?  There is so much more to being a successful freelancer. Failing to pay attention to the other aspects of your business could be preventing you from being… Continue reading The 5 pillars of a successful business

Tania D Russell – Makeup for Photography

If you're a makeup artist or hairstylist looking to do commercial or editorial work, the number one tool in your arsenal is your portfolio.  And in this case, iPhone photos just won't cut it.  You need to have good quality professional photos in your portfolio in order to be taken seriously by decision-makers in this… Continue reading Tania D Russell – Makeup for Photography

The fortune is in the follow-up

Do you see your clients once and then never again?  If you do a lot of weddings this might be the case… ok, maybe you see her twice if you do a trial.  This was the standard way I ran my business for the first few years, until I learned better.  The industry has changed… Continue reading The fortune is in the follow-up

Mia Connor: Creating content and staying relevant

"There are so many things that go into play - it's not just about the makeup.  Photography and Styling are also so important" Mia Connor is an in demand international makeup artist and educator who travels frequently, teaching other makeup artists her signature looks, and the importance of creating content to build a social media following… Continue reading Mia Connor: Creating content and staying relevant

What is an “Artistic Entrepreneur”?

If I asked you to name the first person that came to your mind when I said the word “Entrepreneur” who would you say? Richard Branson?  Bill Gates?  Oprah? What about JK Rowling?  Pat McGrath or Alex Box? What about YOU? So often freelance Makeup Artists and Hairstylists forget that they are entrepreneurs, and I… Continue reading What is an “Artistic Entrepreneur”?

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Assisting: The Golden Opportunity

Are you where you want to be in your freelance career?  Are you keen to book more clients maybe do more editorial, commercial and film/TV work? But it’s so hard to get your foot in the door, and you’re feeling unsure about where to even start. If you feel like this sometimes, or even if you’ve… Continue reading Assisting: The Golden Opportunity

What to do when you feel like you have nothing to post…

Do you ever struggle with wondering what to post on your Instagram? You know that consistency is really important and that you should be posting every day, but you're struggling because you don't have great images to post all the time. I hear this a lot from my coaching clients, and artists I mentor.  They… Continue reading What to do when you feel like you have nothing to post…