As we come to the end of the year, and thoughts turn towards the New Year, it’s often a time when freelancers consider raising their rates. Are you considering raising your rates? How do you know whether it’s a good idea or not? Perhaps you’re considering raising your rates but you’re worried it will result… Continue reading When is the right time to raise your rates?
How do we, as freelance makeup artists and hairstylists trying to book more clients online, cut through all the noise, and stand out to our ideal clients and get them clicking that “book now” button? Do you see those people who are always posting with their promotions? It seems like all they are doing is… Continue reading How to write posts that get your clients clicking “Book Now”
Do you ever struggle with wondering what to post on your Instagram? You know that consistency is really important and that you should be posting every day, but you're struggling because you don't have great images to post all the time. I hear this a lot from my coaching clients, and artists I mentor. They… Continue reading What to do when you feel like you have nothing to post…
If there’s one thing I've learned about this industry after being a full-time working makeup artist and hairstylist for over 17 years, its how much things change. If I think back to the makeups I was doing when I first started, the products and tools I was using, it’s almost completely different. Of course, there… Continue reading How to Stay Relevant in an Ever-changing Industry
It’s coming up to the end of the financial year here in Australia, when our minds turn to filing our taxes (if you’re not thinking about that yet, here’s a gentle reminder!). For YEARS I was one of those people who chucked all my receipts in a shoe box and waited until the end of the… Continue reading How to Pay Less Tax
I read a comment from the legendary makeup artist Pat McGrath recently; she was asked how many tests she did before she got paid work, and she replied “Thousands”. Last week I wrote all about testing, TFP, collaborating… whatever you want to call it, doing makeup and/or hair for photoshoots in exchange for images that… Continue reading Where to find great photographers
One of the most frustrating (and controversial) aspects of being a freelance makeup artist or hairstylist, is constantly being asked to work for “free”. I see these discussions all the time on the Facebook groups. I hear some artists who talk about doing free work for YEARS and who hardly ever get paid work! What… Continue reading When it’s GOOD to work for “free”