As a makeup artist or hairstylist, your most important marketing tool is your portfolio. It shows potential clients what you are capable of, the style of work you do, and gives them a visual idea of what it would be like to do business with you. In this digital age, everything happens quickly, potential clients… Continue reading How to get your website found on Google
So, it’s happened… makeup artists across the world are out of work (*well, pretty much everywhere I’m aware of anyways). This is a frightening, uncertain time for many of us, and I am right there with you. I think the hardest part is not knowing an end date… that makes it hard to plan. However,… Continue reading 4 tips for your makeup business in lockdown
We can’t turn on the TV or even open Facebook right now without being bombarded with the latest news on the coronavirus. The number of infections, number of deaths, borders closing, panic buying, heck, even fights breaking out over toilet paper! It’s too easy to get caught up in the hysteria and join in the… Continue reading 5 Tips for Freelancers in the face of Coronavirus
Many makeup artists and hairstylist who work in the bridal industry would love to reclaim their weekends, and often look to doing more corporate and commercial work as a way to earn during the week. While of course, makeup is makeup (and hair is hair); these two sides of the industry are different in many… Continue reading Can you do both bridal and commercial work?
Do you see your clients once and then never again? If you do a lot of weddings this might be the case… ok, maybe you see her twice if you do a trial. This was the standard way I ran my business for the first few years, until I learned better. The industry has changed… Continue reading The fortune is in the follow-up