Who are you marketing to? As a makeup artist or hairstylist, the beginning of the year can be such a busy time for bridal enquiries but if you’re sending out a whole lot of quotes and not getting most of them actually booking you, then maybe your marketing is directed to the wrong people. Marketing… Continue reading Marketing your makeup business: identifying your ideal client
Are you finding social media frustrating? You post every day, because you know consistency is so important, but sometimes you wonder if there is anyone out there who’s really noticing? Or perhaps you’re getting plenty of likes on your posts, but when you look at who is actually liking, you realise its your friends and… Continue reading Old school marketing tips that work!
How do we, as freelance makeup artists and hairstylists trying to book more clients online, cut through all the noise, and stand out to our ideal clients and get them clicking that “book now” button? Do you see those people who are always posting with their promotions? It seems like all they are doing is… Continue reading How to write posts that get your clients clicking “Book Now”
Since I became a Makeup Artist Educator seven years ago, I’ve been fascinated watching my students and former students, and I wonder how some of them become successful very quickly, and how others, who seemed SO talented simply fade away, and are not even working as makeup artists now. While I believe there are several… Continue reading The Marketing “Shift” that brings you More Business